Avant will represent itself as a premier experience in North County that offers both collective and traditional dining structures based on genuine service and progressive cuisine.

Core Values: Approachable, Vintage, Honest, Savvy, Worldy

Avant will appear as a place that is knowledgable on current dining trends, from the cuisine to the structure of the dining experience, whether social or traditional. It is offered with genuine service in a sophisticated and comfortable setting.

 Brand Character — If Avant were a person, who would that person be? Kevin Costner